Digital Signage is Revolutionizing The Hospitality Industry
Digital signage is revolutionizing the hospitality industry. Hotels are increasing their digital marketing budgets to enhance the guest experience and it’s paying off. Hotel chains that offer a tech-savvy experience were rated high in 2015 by the AAA.
Experience Interactive Customer Experience (ICE)
The Beverly Hilton has installed in-room touchscreen tablets with a guest service application called ICE (Interactive Customer Experience). This app allows guests to make direct requests to the hotel staff for specific services including in-room dining, housekeeping and much more. Guests staying at The Beverly Hilton can also find more information about hotel services in the lobby in form of a tablet kiosk.
The Four Seasons Hotel Los Angeles has done something similar and installed 285 iPads in their guest rooms and suites to keep up with their technophiles demographic. Following a $35 million hotel renovation the implementation of iPads saw 51,000 impressions in the first week after installation was completed.
Welcome to the Digital Concierge Era
Many hotels are adding tablet kiosks in their lobby area in conjunction with the traditional concierge desk. An interactive digital concierge allows guests to find hotel approved restaurants, entertainment and more in seconds. This easy-to-use solution can also add to the ambiance of the hotel’s lobby area allowing guests to find local amenities at their leisure. The Revere Hotel in Boston purposely left space near the concierge desk vacant when opening their hotel in April 2014, to house 6 wall-mounted ipads. In an interview with CNBC, Simon Mais General Manager says "Our concierge is so busy, that customers can avoid waiting in line by at least starting to research their questions on the iPad. Foreigners who don't speak English won't be left out since the software is available in six languages”.
The Brand Front and Central
Brand equity is important and it’s no different with digital signage. Modifications to personalize your tablet kiosk can be done using laser etching or silk screening on the faceplate of any enclosure. We’ve helped countless companies customize and brand their tablet enclosures and stands, talk to us today to see how we can help you with your tablet deployment.