How Armodilo Can Help at Your Next Trade Show
In the December 2013 issue of Exhibitor Magazine, editor Travis Stanton described something called “The Interaction Anomaly”. A trade show phenomenon you might be familiar with, where staffers rely on tablets as a “crutch.”
Stanton’s correct to say that tablets are no substitute for human interaction, but used correctly they can strengthen the bond between brand and visitor at your next trade show.
That being said, if you’re going to use tablets in your exhibit, you need to be asking yourself why:
Are you going to be collecting contact information?
Do you have an app or other digital content you want visitors to interact with?
Will you use the tablet to provide additional information on a particular product?
Once you know what your goal is, your next step is to find a tablet enclosure that helps you achieve it. (See: How to Make the Most of Tablet Tech With Tablet Enclosures). Armodilo offers wide range of tablet enclosures designed to complement your brand and your end-user’s experience simultaneously.
Collecting Contact Information
Desktop tablet enclosures are a great option if you’re looking to collect contact information. With a built-in 90˚ flippable head and optional 360˚ base rotation, the Armodilo Sphere is a practical choice that allows users to comfortably reposition the device. A fun take on the tablet stand, the Sphere is available in a full-range of colours that can work to enhance your brand while catching visitors’ eyes.
Showcasing Digital Content
Experienced exhibitors know that you can’t always bring your full range of products to shows. Tablets can be a cost-effective and reliable way to make sure your visitors know about your full lineup of goods. To make a great impression and quickly capture your visitors attention while communicating your brand’s values, use the Armodilo AURA tablet kiosk. Featuring a backlit, interchangeable magnetic graphic skin, this kiosk enclosure lets visitors know what to expect before they begin interacting with your brand. The interchangeable graphics also extends the lifetime of your investment in tablets, since you can customize the look of the display from exhibit to exhibit.
Providing Additional Information
So things are going great at your latest trade show. All day you’ve had steady, significant traffic in and out of your exhibit. Things are almost too great. Your staffers are sometimes caught with a visitor too long while others stop, check out your product, linger a bit, then get impatient and move on. But there’s an iPad on the desk! If only they’d pick it up and take a few extra minutes to learn about your brand, then your staffer would be able to catch the lead! But they don’t see it and they move on, taking a potential sale with them. In this scenario, you could have removed the extra step of having the visitor look for your tablet by using a wall mounted iPad enclosure strategically placed around your products. This kind of tablet display takes the onus off of the visitor and can be used to hold their attention for that critical moment your staffer is tied up. The is an ideal solution that can help you capture potentially lost traffic. Learn more about the Armodilo Tilt.
If you’re bringing tablets to your exhibits, its likely that you’re looking to accomplish one of these three goals, and Armodilo can help with these high-quality tablet enclosures. As well as being incredibly easy to set-up and use, reducing your set-up and tear-down headache, our display stands keep your tablet investment safe and secure.