Four Tips to Stand Out at Your Next Trade Show
It takes a lot of work to find your company’s voice, but once you find it, you want to ensure it gets heard by the customers who need your business and product the most. Conferences and trade shows are a great opportunity to market to the masses, but big events such as these come with their own unique set of obstacles to overcome: specifically how to get your brand noticed in a crowded room filled with other companies, and how to set yourself apart from the crowd.
It all comes down to making the most of your trade show branding, so, how should you make the most of your company’s branding? Here are four of our favorite tips to take yours to the next level.
#1 – Get Clear On Your Message
When potential customers come to tradeshows, they enjoy having a lot of companies vying for their attention. They enjoy getting to know the people behind the voices they speak to on the phone, the demos of the latest products and 1-on-1 tutorial sessions; everything all done in the name of winning (and keeping) their business. With all of this emphasis on customer connections, how do you ensure that your brand is getting the recognition it deserves from people who may not know much about your company?
Put all the conference and trade show razzle-dazzle aside. When potentials have left the event, they’ll remember your messaging the most. Find your brand’s voice and image, and rehearse your mission statement. Make sure it is clear, concise, and tailored to your audience. You don’t want to waste your employee or customer’s time with information that isn’t relevant. Your audience will be glad you knew the finer points of your pitch without talking their ear off all afternoon.
Another note: go into the event with a clear idea of what you want to accomplish and get out of the experience. Are you advertising a new product or service? Or is the main goal to network with potential clients and grow your outreach database? If you go into the event with a plan, then you can leverage your team’s energy more effectively than if you were flying off the cuff and trying to adapt to each new person that comes to your booth.
#2 - Show Some Serious Style
This is the age of technology, after all, and you can bet that most companies at your event will attempt to incorporate as much tech as they can. Hashtags and social media advertising are a great way to get your audience involved, especially when event attendees are plugged into their phones, out networking, or waiting in lines at a convention hall all weekend.
With such an emphasis on technology at tradeshows and events these days, the style of your technology is a great way, often underrepresented way to present your company to potential customers in a stylish manner. Armodilo’s tablet holders and kiosks show that your business relishes those little details, and attention-to-detail is something every customer wants from a vendor! Unlike other tablet holder providers, our styles aren’t a “one size fits all.” We have many different styles and colors, as well as customizable options that you can tailor to your company’s branding.
And you have to admit that typing your email into a beautifully branded tablet is considerably more professional than a notepad and pen, or plugging it into an archaic business card reader.
#3 - Get Creative With Promo Items
If you’ve been to trade shows and events before, you know that any booth giving away some sort of goodie is going to draw attention (and crowds). Something about free stuff immediately piques interest in people. But instead of blowing your entire marketing budget on t-shirts or candy bars, why not use those dollars as an opportunity to get creative?
Armodilo’s line of highly customizable tablet enclosures and kiosks not only enhance our client’s branding, but also offer an interactive way to start the conversation. This is preferable to a cheap giveaway the attendee will most likely never use, give to a friend, or throw out. Plus, by branding your tablet enclosure, you’re saying your company is professional, hip, and creative. Whether you need a desktop or floor holder, Armodilo has a creative solution for you.
#4 – Experiment With Trends
Digital signage is the way of the future and more and more brands are beginning to incorporate these high-tech displays into their trade show marketing efforts. If you want to truly stand out from the crowd, be an early adopter of this technology and contact us today!